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Patricia B. Seybold, CEO of Patricia Seybold Group, is the author of ''Customers.com'', ''The Customer Revolution'', ''Outside Innovation'', and co-author of ''Brandchild''. Her books, (particularly ''Customers.com''), discuss the impact that technology and evolving customer behavior have on business trends. Ms. Seybold is a strong advocate for the idea that customers should be engaged in the brainstorming work that precedes the conception of successful products and services. ==Published work== *Patricia B. Seybold with Ronni T. Marshak. ''Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond''. Crown Business, 1998. ISBN 0-8129-3037-1 *Patricia B. Seybold with Ronni T. Marshak. ''The Customer Revolution''. Crown Business, 2001. ISBN 0-609-60772-3 *Patricia B. Seybold. ''Outside Innovation: How Your Customers Will Co-Design Your Company's Future''. Collins, 2006. ISBN 0-06-113590-9 *Martin Lindstrom and Patricia B. Seybold. ''Brandchild: Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands''. Kogan Page, 2004. ISBN 0-7494-4284-0 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Patricia Seybold」の詳細全文を読む スポンサード リンク
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